Yahoo Submitting Tips Part 3
by David Callan
The description part I think is the tricky bit. The
website description posted with your URL is a big factor
in how your site will rank once it's listed in the
directory.
You have to submit a description which has your main
keywords in it and make it sound very appealing to
potential visitors at the same time. You can't however
have anything that resembles hype and bragging, examples
of hype might include phrases like - 'number 1 site on
the net for', 'The best on the web for'.
Yahoo will either edit it to something that doesn't
benefit you at all or just move on to the next
application, the latter being the most likely. If they
do edit it you can bet your keywords won't appear in the
final listing, for these reasons it is important to get
it right first time.
The description should be concise and based on facts,
most importantly it should include your most important
keywords whenever possible. Do not exaggerate what is
located on your site. Remember a real person reviews
your site and in the end if your site is not as you
described it, it will not get listed, it's as simple as
that.
The length of the description should be about 10 - 15
words. Note however on the Yahoo submittal form they say
25 is the maximum. Never go near this number, they are
sure to edit it and mess with your keywords. Refer to
Yahoo's own words
"Please be brief".
Sometimes people email me asking this question ''does my
title and description that I submit to Yahoo have to be
the same as the meta description tag and title tag on my
site?''. I always give them the simple answer of NO!
We have already discussed some of the issues regarding
domain name choice and Yahoo above, however there are
others. Most notable the whole 63 character thing. This
allows for very long keyword rich domain names. Should
you decide to pursue this strategy, don't go mad and use
up nearly all 63 characters because Yahoo reviewers
won't like it, do however use long domain names to your
advantage. Get ones with your main keyphrases in it, and
have these words separated by hyphens (-), because
Yahoo's algorithm likes hyphens it may give you a
rankings boost. Remember also to try for alphabetically
high domains, which are plausible and make sense. If you
can that is.
Some experts question the merit of keyword rich domains
as a way of gaining an advantage over other sites in
Yahoo. I however have seen this strategy in action and
it does give advantage, most of the time it's only a
slight advantage but we're talking about Yahoo here, a
small advantage can mean a lot more visitors. To see why
I believe in keyword rich domains, go to http://www.yahoo.com
and enter in ''linking strategies''. WHAT SITE COMES UP!
That was a very good example wasn't it :-)
Another tip for getting a Yahoo listing is to include an
about us page on your site as Yahoo likes to know who
it's dealing with. On this page describe what you do
honestly and also post the physical address of your
business or the building your website is run from.
In closing I would like to mention a very important
point. Don't under any circumstances spam Yahoo, if they
notice your submitting your site more than every two or
three months they'll just forget about you and move on.
Well that's it - I hope you enjoyed reading this Yahoo
submitting tips article as much as I have enjoyed
writing it. Good luck in your quest for Yahoo success.
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