Yahoo Submitting Tips
By David Callan
Getting listed on Yahoo should be without doubt one of
the most important missions on any Internet marketers
mind.
Yahoo is the biggest of all the search engines, well
actually that's not true, you see Yahoo is not
technically a search ENGINE it is a human compiled
directory of websites that does not have a spiderbot
going to sites and indexing them. However for the sake
of this article when I say search engines I am referring
to all 'search sites'.
Did you know that recent estimates show that Yahoo is
currently capturing an amazing 40% of all search engine
traffic online? Do you know what this means? It means
that almost 1 out of every 2 people that do searches on
the Internet use Yahoo, everyone on the Internet has
done searches some time or another.
Nothing in the world should be clearer to anyone with a
website whose just after reading the above figures. You
need your site listed in Yahoo. ASAP.
To recap if your site is not listed in the Yahoo index
you're losing lots of potential customers to competitors
that are listed in Yahoo. With the amount of visitors
Yahoo can send you even with an average listing this
could amount to hundreds, maybe thousands of dollars
worth of lost profit. Lost profit is never good in
business. A point to note here is that being listed
under webpages does not mean you're listed in Yahoo, it
in fact means you're listed with Google because Yahoo
gets webpage results from Google.
You now know how important it is to be listed in Yahoo.
Let's move on to the good stuff, the main body of this
Yahoo submitting tips article - how to submit to Yahoo.
First you've to determine the scope of your site. Is
your site commercial or noncommercial? Commercial sites
that want to be listed by Yahoo now must use "Business
Express" when submitting. This service previously cost a
once off figure of $199, however the price has since
risen to $299 a year.
"Business Express" what is it? Good question and one
that many people ask, well it's basically the same as
free submit except that with business express your site
is guaranteed to be reviewed within a week's time.
Please be aware however that it does not guarantee that
your site will be accepted and added to the Yahoo index,
it simply guarantee's a timely review of your
application.
If your site is rejected Yahoo will allow you to appeal
for free within a certain time scale (usually 30 days)
of being informed of your rejection. Yahoo staff usually
include in your rejection the reasons you have been
rejected. You should examine these reasons and fix any
problems then resubmit after a week or so.
If your site is a noncommercial entity, you'll still be
able to submit for free, but a review could take as long
as 8 weeks or might never happen at all.
Before you submit make sure your site is 100% ready,
under construction pages need not apply to Yahoo because
they're not going to get in. Your site should be
aesthetically pleasing to the reviewer, be quick loading
and of course should have lots of good content.
Continue to Yahoo Submitting Tips - Part 2
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